Baohong Sun is the Dean’s Distinguished Chair Professor of Marketing at Cheung Kong Graduate School of Business. Before joining CKGSB, she was the Carnegie Bosch Chair Professor of Marketing at Carnegie Mellon University. She holds a Ph.D. in economics from University of Southern California.
She develops dynamic structural models to investigate consumer response to cross-selling campaigns, loyalty programs, service allocation in service centers, new service channels, optimal design of subscription pricing, dynamic and proactive customer information management. Her recent research interest focuses on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms.
Her papers have been nominated for John Little Best Paper Award and Long-Term Impact Award by Informs and won CART Research Frontier Award for Innovative Research at CMU. She won All Star Teaching Awards and was selected Master of MBA teaching. She also won George Leland Bach Teaching Award at CMU. She serves on the editorial boards of Journal of Marketing Research, Marketing Science, Journal of Marketing etc.
Her work and speech have been cited by medias such as the Economist, Wall Street Journal, New York Times, Bloomberg and BBC. She speaks at global conferences such as Summer and Winter Davos.
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