Presented By O’Reilly and Cloudera
Make Data Work
21–22 May 2018: Training
22–24 May 2018: Tutorials & Conference
London, UK
Hollie Lubbock

Hollie Lubbock
Interaction Design Lead, Fjord

Website

Hollie Lubbock is an interaction design manager at Fjord, where she focuses on helping clients such as Google, Facebook, Net-a-Porter, the BBC, Southbank Centre, the V&A, Paul Smith, Wellcome Collection, the National Theatre, DeepMind, and Roald Dahl create products and services that excite audiences and drive engagement. Over the last 10 years, she has worked in the luxury, culture and publishing, and telco sectors, collaborating closely with clients to create user-centered designs for a wide range of digital products, from large-scale collections systems to small innovative app projects. Hollie also mentors early-stage startups as part of the Google Launchpad program and junior UX designers through UXPA. When not designing, she’s a keen traveler and Instagram addict.

Sessions

9:30–10:00 Tuesday, 22 May 2018
Humanizing data: How to find the why
Data-driven business management, Visualization and user experience
 Location: Capital Suite 2/3 Level: Beginner
Hollie Lubbock (Fjord), Jivan Virdee (Fjord)
Average rating: ***..
(3.00, 4 ratings)
Data has opened up huge possibilities for analyzing and customizing services. However, although we can now manage experiences to dynamically target audiences and respond immediately, context is often missing. Hollie Lubbock and Jivan Virdee share a practical approach to discovering the reasons behind the data patterns you see and help you decide what level of personalized service to create. Read more.
14:05–14:45 Wednesday, 23 May 2018
Designing ethical artificial intelligence
Data science and machine learning, Data-driven business management, Law, ethics, and governance
 Location: Capital Suite 14 Level: Non-technical
Jivan Virdee (Fjord), Hollie Lubbock (Fjord)
Average rating: *****
(5.00, 2 ratings)
Artificial intelligence systems are powerful agents of change in our society, but as this technology becomes increasingly prevalent—transforming our understanding of ourselves and our society—issues around ethics and regulation will arise. Jivan Virdee and Hollie Lubbock explore how to address fairness, accountability, and the long-term effects on our society when designing with data. Read more.