Technology should be a beneficial force in our lives, taking the world in exciting new directions and making us better humans. To ensure this, we need to facilitate a conversation between data technology and the human experience. Keeping social responsibility and ethical behavior in mind when designing AI systems enables us to put the right systems in place to contribute to the society we want, fostering higher levels of cognitive and emotional skills.
Jivan Virdee and Hollie Lubbock explore how to address fairness, accountability, and the long-term effects on our society when designing with data, focusing on four key areas for consideration in this space:
Along the way, they cover key issues in creating ethical AI systems and detail how we might go about tackling them and outline further questions that will need to be addressed going forward.
Jivan Virdee is a data designer on the data and design team at Fjord, where she focuses on building adaptable, human-centric data-driven experiences. Jivan has a background in data science and has worked mainly in the healthcare and retail sectors, using data to drive design and business decision making. Previously, she was a part of the advanced analytics and AI team at Accenture’s multidisciplinary research and incubation hub in Dublin.
Hollie Lubbock is an interaction design manager at Fjord, where she focuses on helping clients such as Google, Facebook, Net-a-Porter, the BBC, Southbank Centre, the V&A, Paul Smith, Wellcome Collection, the National Theatre, DeepMind, and Roald Dahl create products and services that excite audiences and drive engagement. Over the last 10 years, she has worked in the luxury, culture and publishing, and telco sectors, collaborating closely with clients to create user-centered designs for a wide range of digital products, from large-scale collections systems to small innovative app projects. Hollie also mentors early-stage startups as part of the Google Launchpad program and junior UX designers through UXPA. When not designing, she’s a keen traveler and Instagram addict.
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