Building a Better Web
June 11–12, 2018: Training
June 12–14, 2018: Tutorials & Conference
San Jose, CA

Beyond Code Track: The Business Side of the Web

Tools and best practices won’t get you the whole way without great teams, leadership and business solutions to support you. With this track you’ll learn more about becoming effective leaders, how to collaborate to build winning products, and how to access new technology stacks. This track features speakers from diverse organizations who are using effective strategies to tackle modern IT obstacles — from applying design thinking to hiring practices to creating better workflows so your team can communicate better, iterate faster and avoid burning out.

9:00am–9:40am Wednesday, June 13, 2018
Developers need to pay attention to licenses
Business of web
 Location: 210 C/G
Brian Rinaldi (Progress)
Average rating: ****.
(4.00, 1 rating)
Applications are made up of code that comes from many sources. Understanding what licenses we're using and what they require can prevent opening our companies or ourselves up to potential liabilities. Brian Rinaldi offers an overview of the various types of licenses typically associated with the software and code you may use in a given project, helping you stay aware and navigate the complexities. Read more.
3:35pm–4:15pm Wednesday, June 13, 2018
Caring for your fellow developers
People and teams
 Location: 210 C/G
Trent Willis (Netflix)
Average rating: ****.
(4.50, 4 ratings)
“Move fast and break things,” “Get shit done,” "Disrupt"—these are mantras of the tech and design industry. They praise speed and hard work but overlook a core element: people. Trent Willis explains how to proactively care for your teammates with the same passion you use when caring for your code. Read more.
4:25pm–5:05pm Wednesday, June 13, 2018
Building software for blue-collar users
Business of web
 Location: 210 C/G
Wade Minter (Custom Communications)
Average rating: ****.
(4.25, 4 ratings)
It's easy to get attention in the tech community when you're building slick software to help high-income consumers do new things. But what if you're in North Carolina, building internal software to help people who install satellite dishes work more efficiently? Wade Minter explains how he switched his thinking to deliver great software to these users. Read more.
9:00am–9:40am Thursday, June 14, 2018
Unintended consequences
Business of web
 Location: 210 C/G
Kim Crayton (#causeascene)
Average rating: ***..
(3.00, 1 rating)
Kim Crayton explains how to reduce exclusionary practices in your organizations and communities. Read more.
11:00am–11:40am Thursday, June 14, 2018
Modern workflows: Aiming for faster and better without burning out
People and teams
 Location: 210 C/G
Val Head (Adobe), Elaine Chao (Adobe)
Average rating: ****.
(4.33, 3 ratings)
The need to work faster and iterate quickly is pressuring teams to connect designers and developers more closely. Val Head and Elaine Chao draw on real-world project experience to demonstrate how the tools you use and the way you communicate can help your teams work more efficiently. You’ll learn how to streamline your process at the critical stage of passing solutions from design to development. Read more.
4:25pm–5:05pm Thursday, June 14, 2018
Leadership starts with listening: Amplify your impact
People and teams
 Location: 210 C/G
Heidi Helfand (Procore Technologies)
Average rating: ****.
(4.50, 2 ratings)
Listening is power. By tuning in and applying self-management and directed curiosity, you can help others solve their own problems. Doing this not only leads to greater ownership but also creates more leaders (rather than "order takers") in your organization. Heidi Helfand shares practical communication skills so you can become a more available and empowering coworker, friend, and leader. Read more.