Building a Better Web
June 11–12, 2018: Training
June 12–14, 2018: Tutorials & Conference
San Jose, CA

Building software for blue-collar users

Wade Minter (Custom Communications)
4:25pm–5:05pm Wednesday, June 13, 2018
Business of web
Location: 210 C/G
Secondary topics:  Beyond Code Track: The Business Side of the Web, Case study
Average rating: ****.
(4.25, 4 ratings)

Who is this presentation for?

  • Web developers, mobile developers, and designers

Prerequisite knowledge

  • A basic understanding of software development best practices

What you'll learn

  • Understand the rewards that come with creating software for a smaller user base


To read the tech press, one might think that the only way to build valuable technology is target high-income, tech-savvy consumers. If your users have the iPhone X, a high-end laptop, and money to burn, there are numerous best practices, tech guides, and investors ready to help.

But what about when your users are blue-collar folks who spend their days on the road, connecting to your site via their Android phones from someone’s driveway, and their paycheck depends on how quickly and accurately they can use your software? Or the people in an office reconciling data between two different providers, for whom bugs and inefficiencies are the difference between an 8-hour and 12-hour day.

Wade Minter, a technology leader who spent most of his career in consumer SaaS, talks about making the move to building internal tools for a much different type of user, the rewards of being able to shake hands with every user of your product, and how thinking about the needs of this user base has opened his eyes to the joys of building things that make people’s lives easier.

Photo of Wade Minter

Wade Minter

Custom Communications

H. Wade Minter is the chief technology officer at Custom Communications in Raleigh, NC. Previously, he was part of the founding team and CTO at TeamSnap and the engineering lead at WeaveUp and Adwerx. He is also the public address announcer for the National Hockey League’s Carolina Hurricanes and the ring announcer for GOUGE Professional Wrestling. He leads a weird life.