Lori Bieda is head of the Bank of Montreal’s Analytics Centre of Excellence, where she oversees analytics, including revenue, risk, and price trade-off decisions, product analytics, customer optimization, database marketing, predictive analytics, customer experience, sales, and service optimization. She also leads enterprise customer journey analytics, cross-channel client experience analytics, and the monetization of journeys. An analytics, technology, and marketing executive with 20+ years experience driving profitable business growth through the strategic use of data and analytics, Lori has worked around the globe helping Fortune 500 companies across financial services, telecom, technology, healthcare, retail, and manufacturing advance their businesses through the strategic use of data and insights.
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