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Put AI to Work
April 29-30, 2018: Training
April 30-May 2, 2018: Tutorials & Conference
New York, NY

Customer-centered AI: A radical strategy

Radhika Dutt (Radical Product), Geordie Kaytes (Fresh Tilled Soil), Nidhi Aggarwal (Radical Product)
1:40pm–5:10pm Monday, April 30, 2018
Average rating: **...
(2.88, 8 ratings)

Who is this presentation for?

  • Founders of AI startups, CEOs of AI companies, product leaders, and product managers

Prerequisite knowledge

  • Experience in engineering or product management (useful but not required)

Materials or downloads needed in advance

  • Something to take notes on and write with (electronic or pen and paper)

What you'll learn

  • Learn a framework for creating and communicating a vision that describes the overall direction of your AI product, a defined product strategy, a cross-functional roadmap aligned with the strategy, and a list of metrics that track progress toward the strategy


AI is a powerful tool, but often companies get more excited about their technology than in the customer value they’re creating. Radhika Dutt, Geordie Kaytes, and Nidhi Aggarwal share a framework for building customer-centered AI products. You’ll learn how to craft a far-reaching vision and strategy centered around customer needs and balance that vision with the day-to-day needs of your company.


  • A radical vision for your AI product: What’s a “good” vision? You’ll define the vision using the toolkit to arrive at a radical vision for your AI product.
  • Product strategy: How do you translate your vision into an actionable strategy? Using the toolkit for RDCL product strategy development, you’ll arrive at a strategy to execute on your vision.
  • Putting prioritization into a roadmap: How do you translate strategy into a roadmap especially with the revenue pressures you face as a startup? You’ll develop and refine a vision-centered roadmap and discuss strategies for recognizing and paying down “vision debt.”
  • Metrics That Matter: Many of the popular metrics most likely don’t apply to your AI product. You’ll align metrics and measurement to you product strategy and vision so you can measure what matters.
Photo of Radhika Dutt

Radhika Dutt

Radical Product

Radhika Dutt is is the coauthor of the Medium publication Radical Product and a cocreator of the Radical Product practical toolkit. Radhika is a product executive who has participated in four exits, two of which were companies she founded, including Lobby7, a venture-backed company that created an early version of Siri back in 2000 (acquired by Scansoft/Nuance). Most recently, she led product management at Allant, where she and her team built a SaaS product for TV advertising. (Allant’s TV division was subsequently acquired by Acxiom.) Previously, she worked at Avid, growing its broadcast business by building a product suite to address pain points of broadcasters worldwide as they were moving from tape to digital media; led strategy at the telecom startup Starent Networks (acquired by Cisco for $2.9B); and founded Likelii, a company that offered consumers a “Pandora for wine” (acquired by Drync). Too long ago to admit, Radhika graduated from MIT with an SB and MEng in electrical engineering. She speaks nine languages.

Photo of Geordie Kaytes

Geordie Kaytes

Fresh Tilled Soil

Geordie Kaytes is the director of UX strategy for Boston-area UI/UX studio Fresh Tilled Soil and a partner at Heroic, a design leadership coaching firm that helps growing companies scale their digital product capabilities. A digital product design leader with deep experience in design process transformation and cross-functional expertise in design, strategy, and technology, Geordie has helped companies in a broad range of industries develop a 360-degree view of their product design processes. Previously, he did his obligatory tour of duty in management consulting. He holds a BA from Yale in political science. He is a coauthor of the Medium publication Radical Product.

Photo of Nidhi Aggarwal

Nidhi Aggarwal

Radical Product

Nidhi Aggarwal is the coauthor of the the Medium publication Radical Product. An entrepreneur who is passionate about building radical products, most recently Nidhi led product, strategy, marketing, and finance at data integration company Tamr. Previously, she cofounded cloud configuration management startup qwikLABS (acquired by Google), which remains the exclusive platform used by AWS customers and partners worldwide to create and deploy on-demand lab environments in the cloud, and worked at McKinsey & Company, where she focused on big data and cloud strategy. She holds six US patents. Nidhi holds a PhD in computer science from the University of Wisconsin-Madison.

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Picture of Radhika Dutt
Radhika Dutt | COAUTHOR
05/04/2018 7:36am EDT

Thanks for joining us at the Customer-centered AI tutorial on April 30th. Also, a special thanks to many of you who were presenting your vision and strategy to get feedback in the process of crafting a customer-centered AI solution.

Below is a link to the slides we presented:

If you have any feedback on the session or questions as you apply Radical Product thinking to AI, please feel free to reach out to us at hello at

Radically yours,
Radhika, Nidhi, and Geordie

05/03/2018 3:59am EDT

Hello excellent presentation! Would it be possible to get a copy of the slides? Thanks so much.

Picture of Radhika Dutt
Radhika Dutt | COAUTHOR
04/25/2018 8:53am EDT

The goal of this session is to make you the product visionary – to get the vision and strategy for a customer-centered AI product out of your head and onto paper using a practical toolkit. We’ll start by using this framework to craft the vision and strategy for a real life example from our experience. And in the rest of this hands-on tutorial, the focus will be on crafting a vision and strategy for YOUR customer-centered AI product. We look forward to seeing you there!