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8-9 Oct 2018: Training
9-11 Oct 2018: Tutorials & Conference
London, UK
Chris Boyd

Chris Boyd
VP Product & Engineering, The Wall Street Journal

Chris Boyd heads up The Wall Street Journal’s digital advertising and membership product management and engineering efforts.  Chris spent most of the last 10 years leading the engineering organization behind the website as consumer technology and news consumption habits have gone through tremendous change.  The last few years Chris led efforts to create an award winning customer and data driven paywall and introduced machine learning models to power customer engagement that has lead to The Wall Street Journal’s highest levels of membership ever.  Prior to his work at the Journal, Chris worked in consulting as a technical architect of mission critical enterprise applications across a variety of industries.


13:45–14:25 Thursday, 11 October 2018
Chris Boyd (The Wall Street Journal), John Wiley (The Wall Street Journal)
Chris Boyd and John Wiley explain how the Wall Street Journal uses machine learning and a proprietary algorithm to predict the likelihood for someone subscribing, which in turn dictates the paywall experience that customer receives. Read more.