Sep 23–26, 2019

David Boyle
Director, Audience Strategies

David Boyle is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter, and bolder decisions. Previously, he built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy, and in strategy consulting.

Sessions

9:00am–9:05am Tuesday, September 24, 2019

Location: 1A 06

Data Case Studies welcome

David Boyle (Audience Strategies)

Introduction to the Data Case Studies daylong tutorial. Read more.

2:30pm–3:00pm Tuesday, September 24, 2019

Location: 1A 06

Driving adoption of data

Moderated by:

David Boyle (Audience Strategies)

Panelists:

Richard Evans (Statistics Canada), Leah Xu (Spotify), Victoriya Kalmanovich (Navy), Moise Convolbo (Rakuten)

Often, the difference between a successful data initiative and failed one isn't the data or the technology, but rather its adoption by the wider business. With every business wanting the magic of data but many failing to properly embrace and harness it, we will explore what factors our panelists have seen that led to successes and failures in getting companies to use data products. Read more.

4:35pm–5:15pm Thursday, September 26, 2019

Location: 1E 12/13

Combining creativity and analytics

Strata Business Summit

David Boyle (Audience Strategies)

Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. David Boyle shares lessons from his successes and failures in trying to do just that across presidential politics, with pop stars, and with power brands in the world of luxury goods. Join in to find out how analysts can work differently to build these partnerships and unlock this growth. Read more.