Combining creativity and analytics
Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. David Boyle shares lessons from his successes and failures in trying to do just that across presidential politics, with pop stars, and with power brands in the world of luxury goods. Join in to find out how analysts can work differently to build these partnerships and unlock this growth.
David Boyle is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter, and bolder decisions. Previously, he built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy, and in strategy consulting.
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