ALDO’s data strategy to create the right customer experience for its consumers (sponsored by Talend)

The ALDO Group is a world-leading creator and operator of footwear and accessory brands with 3,000 points of sale in over 100 countries around the world. ALDO’s core consumer segments are now millennials and Gen Z, and the company is pushing for a full overhaul of the consumer experience—seamless and personalized. To build this strong consumer experience across all its channels, the global retailer has devised a data strategy that relies on three dimensions: consumer profile, transactional data, and consumer interactions and events across all channels and media. To turn this data strategy into a reality that feeds the customer relationship management (CRM) and other marketing teams with consumer insights, ALDO builds a golden record of each consumer. This golden record is then enriched with information from many sources of data, mainly transactions and interactions. To make this dynamic system work, ALDO relies on a data lake hosted in AWS and Talend to fuel the CRM and marketing team with insights that provide a better consumer experience.

Aaron Swanson walks you through the choice for ALDO’s architecture, presents some of the specific challenges related to this program, and details the reality of the implementation of such a project.

This session is sponsored by Talend.