Sep 23–26, 2019

From isolated to connected: The metamorphosis of Revibe

Gwen Campbell (Revibe Technologies)
4:30pm5:00pm Tuesday, September 24, 2019
Location: 1A 06



Revibe launched its first hardware-only device in 2015. While studies proved its vibration reminder wristband worked to increase on-task behavior, the company quickly realized that the device was missing something pivotal: data. The big data boom has impacted all industries, and companies, including Revibe, are scrambling to keep up with the exponentially paced evolution.

Gwen Campbell discusses Revibe’s metamorphosis from manufacturing a simple hardware device to launching a connected wristband that captures over 600,000 data points per user per day and provides state-of-the-art analytics and insights using machine learning. This data-based culture spread horizontally across the organization, impacting the operation of all departments. Follow along on Revibe’s journey to becoming a data company through analyzing market need, driving innovation, maximizing new opportunities, creating valuable data, and upgrading to a data-based company culture. The company learned the hard way, so you don’t have to.

Photo of Gwen Campbell

Gwen Campbell

Revibe Technologies

Gwen Campbell is director of product and data at Revibe Technologies, where she’s leveraging Revibe’s wearable technology to further research and product development in the focus, attention, and movement spaces. She was a part of the team that brought Revibe Classic to market in 2015 and Revibe Connect to market in 2018. She’s also one of the inventors of the Revibe Connect technology. An industrial and systems engineer with a passion for helping others, she enjoys pioneering advanced data analytics in her field.

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