The entire retail sector has started to transform its core business in order to meet new consumers demands. Carme Artigas and Nuria Bombardó explain how Synergic Partners has helped Pepsico leverage its data to achieve direct business impact in revenue growth, by integrating retail, open source, and mobility data to predict consumer behavior and better segment prospects and clients in the offline channel.
Carme Artigas is the founder and CEO of Synergic Partners, a strategic and technological consulting firm specializing in big data and data science (acquired by Telefónica in 2015). She has more than 20 years of extensive expertise in the telecommunications and IT fields and has held several executive roles in both private companies and governmental institutions. Carme is a member of the Innovation Board of CEOE and the Industry Affiliate Partners at Columbia University’s Data Science Institute. An in-demand speaker on big data, she has given talks at several international forums, including Strata Data Conference, and collaborates as a professor in various master’s programs on new technologies, big data, and innovation. Carme was recently recognized as the only Spanish woman among the 30 most influential women in business by Insight Success. She holds an MS in chemical engineering, an MBA from Ramon Llull University in Barcelona, and an executive degree in venture capital from UC Berkeley’s Haas School of Business.
Nuria Bombardo is currently Insights Revenue Management Lead for Europe at Pepsico, responsible for building capabilities to ensure shopper-centric pack-price, promotion and pricing strategies. Nuria’s background includes over 20 years working for leading companies in FMCG, hospitality industry and Corporate Finance Consultancy-M&A.
She has held positions in Revenue Management Strategy, Analytics and Insights, Category Management, Sales and Strategical Planning. Her passion is behavioral science for robust shopper understanding to turn insights into successful action plants and data-driven decision making.
Nuria led a Big Data Project which enabled a successful differentiated execution by store based on shopper behavior. The stores impacted by the project achieved a double-digit rate in a declining channel.
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