Presented By O’Reilly and Cloudera
Make Data Work
21–22 May 2018: Training
22–24 May 2018: Tutorials & Conference
London, UK

Executive Briefing: BI on big data

Mark Madsen (Teradata), Shant Hovsepian (Arcadia Data)
16:3517:15 Wednesday, 23 May 2018
Executive Briefing, Strata Business Summit
Location: Capital Suite 17 Level: Beginner
Average rating: ****.
(4.33, 6 ratings)

Who is this presentation for?

  • Architects, designers, and managers

Prerequisite knowledge

  • A basic understanding of data platform and database concepts
  • Familiarity with BI tool categories and how tools access data (useful but not required)

What you'll learn

  • Explore the trade-offs between different frontend tool designs, between different backend SQL/OLAP on Hadoop implementations, and when mixing and matching front- and backend technologies


Data, data everywhere, but if your goal is to provide data to a business analyst rather than a data scientist, what’s the best way to deliver analytics? There are 70+ BI tools in the market and a dozen or more SQL- or OLAP-on-Hadoop open source projects. Mark Madsen and Shant Hovsepian discuss the trade-offs between a number of architectures that provide self-service access to data as well as the pros and cons of architectures, deployment strategies, and customer examples of BI on big data.

Topics include:

  • Traditional BI platforms based on semantic layers and SQL/MDX generation
  • Server and desktop BI tools based on direct mapping of data
  • Distributed BI platforms (e.g., MPP and data native)
  • OLAP- and SQL-on-Hadoop engines
Photo of Mark Madsen

Mark Madsen


Mark Madsen is a Fellow at Teradata, where he’s responsible for understanding, forecasting, and defining analytics ecosystems and architectures. Previously, he was CEO of Third Nature, where he advised companies on data strategy and technology planning, and vendors on product management. Mark has designed analysis, machine learning, data collection, and data management infrastructure for companies worldwide.

Photo of Shant Hovsepian

Shant Hovsepian

Arcadia Data

Shant Hovsepian is a cofounder and CTO of Arcadia Data, where he’s responsible for the company’s long-term innovation and technical direction. Previously, Shant was an early member of the engineering team at Teradata, which he joined through the acquisition of Aster Data, and he interned at Google, where he worked on optimizing the AdWords database. His experience includes everything from Linux kernel programming and database optimization to visualization. He started his first lemonade stand at the age of four and ran a small IT consulting business in high school. Shant studied computer science at UCLA, where he had publications in top-tier computer systems conferences.