Presented By O’Reilly and Cloudera
Make Data Work
21–22 May 2018: Training
22–24 May 2018: Tutorials & Conference
London, UK

The artful science of metrics: Measurements that work

16:3517:15 Thursday, 24 May 2018
Data-driven business management, Strata Business Summit
Location: Capital Suite 15/16 Level: Intermediate
Tags: us
Average rating: *****
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Who is this presentation for?

  • Product managers and engineering managers

Prerequisite knowledge

  • A general understanding of metrics and data-driven product design

What you'll learn

  • Explore different types of metrics
  • Learn how to match a situation to the right metric
  • Understand trade-offs in choosing metrics and minor differences that have major impact


Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number and improve it. However, actually choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now.

Join Indeed’s Ketan Gangatirkar to learn how to choose the right metrics so you can build a better product and a better business. In the 13 years of Indeed’s existence, the company’s strategy has evolved considerably. What has remained constant is a dedication to making decisions based on evidence. Sometimes Indeed chose metrics wisely; sometimes Indeed chose metrics poorly. From these experiences, Ketan has derived a body of knowledge and a set of principles that can help others find the best metrics for their products and businesses.

Topics covered:

  • Why measure?
  • What is even better?
  • An overly simplistic theory of everything
  • Truth versus utility
  • Motivations, funnels, and the efficient frontier
  • Suites and cascades
  • The devils in the details
  • And more
Photo of Ketan Gangatirkar

Ketan Gangatirkar


Ketan Gangatirkar is the vice president of engineering for job seeker products at Indeed.