User expectations have changed drastically—in large part due to services that are driven by data, whether location, social graph, or utilizing information to give us contextual help and recommendations. We are a long, long way from a traditional linear interaction with a product or service. Journeys are now a collection of moments occurring across devices and platforms. Data gives us the chance to design across all of these experiences.
However data and design and quantitative and qualitative analysis no longer work in our comfortable silos. Without a qualitative, human understanding of the world, data can never reach its full potential. To fully understand both the context of information that we see and the implications of what we do with that data, we need to combine these two skill sets. Hollie Lubbock and Jivan Virdee share a practical approach to discovering the reasons behind the data patterns you are seeing, help you decide what level of personalized service to create, and walk through examples and case studies that illustrate how to create truly personalized responsive services.
Hollie Lubbock is an interaction design manager at Fjord, where she focuses on helping clients such as Google, Facebook, Net-a-Porter, the BBC, Southbank Centre, the V&A, Paul Smith, Wellcome Collection, the National Theatre, DeepMind, and Roald Dahl create products and services that excite audiences and drive engagement. Over the last 10 years, she has worked in the luxury, culture and publishing, and telco sectors, collaborating closely with clients to create user-centered designs for a wide range of digital products, from large-scale collections systems to small innovative app projects. Hollie also mentors early-stage startups as part of the Google Launchpad program and junior UX designers through UXPA. When not designing, she’s a keen traveler and Instagram addict.
Jivan Virdee is a data designer on the data and design team at Fjord, where she focuses on building adaptable, human-centric data-driven experiences. Jivan has a background in data science and has worked mainly in the healthcare and retail sectors, using data to drive design and business decision making. Previously, she was a part of the advanced analytics and AI team at Accenture’s multidisciplinary research and incubation hub in Dublin.
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