To create a successful product, you need a solid understanding of your users. In a perfect world, there’s plenty of time available to do extensive user interviews and competitive research. However, most times we’re given a less-than-ideal amount of time to do this before development starts. How can we better understand who we’re building our product for given this short amount of time?
In this three-hour tutorial, you’ll learn simple techniques that you can start using with your teams right away. We’ll walk through the process from establishing users to creating a design that can be taken right into development without the need for high-fidelity mockups or detailed documentation. The key to success? Collaboration. You’ll hear the value behind working collaboratively with your team and techniques on how to do it without a giant shift in corporate culture.
Participants will leave this session with the ability to facilitate and participate in the following collaborative activities:
Participants will be split into groups to create proto-personas based on a hypothetical project and feature given to them. Once proto-personas have been established, we’ll develop scenarios for their users, which will then be used to create a user journey. After the journey map is complete, then groups will facilitate design sessions to draw out their features as a team.
As a user experience professional, Rachel Krause aims to show that UX is not just a specialty role on a team, but a necessary one. She believes that collaboration is the key to a product’s success and that all roles on a team can influence the user experience. Rachel is an advocate for keeping the UX process lightweight and meaningful, keeping her focus on moving the team forward.
Rachel has worked with clients in many different mediums, whether it’s designing, developing, facilitating or coaching. She is also active in the UX community, speaking or facilitating workshops at meetups and conferences on all things UX.
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