Building a Better Web
June 11–12, 2018: Training
June 12–14, 2018: Tutorials & Conference
San Jose, CA

Creating Products Users Love with Collaboration

Rachel Krause (Concurrency, Inc.)
9:00am–12:30pm Tuesday, June 12, 2018
Performance and UX
Location: 210 B/F Level: Beginner
Secondary topics:  Hands-on, Technical

Who is this presentation for?

UX professionals, Developers, Project managers, Product owners, Business Analysts, Team leads, Development teams

Prerequisite knowledge

Attendees will need to be open to collaboration and working in groups to come up with ideas for their hypothetical products. They should be prepared to work with people outside of their roles and teams.

Materials or downloads needed in advance

This workshop can be given without any technology requirements for attendees.

What you'll learn

The workshop will be a mix of lecture and hands-on activities with small groups. Participants will facilitate each UX activity with their small group after a short lecture on techniques. The overall takeaway from this workshop will be that collaboration is the key to a successful product design. At the end of this workshop, participants will have the knowledge and techniques to facilitate these UX activities with their current project teams. In addition to techniques, they’ll be given practical tips on how to start implementing the activities without a huge shift in their corporate culture.


To create a successful product, you need a solid understanding of your users. In a perfect world, there’s plenty of time available to do extensive user interviews and competitive research. However, most times we’re given a less-than-ideal amount of time to do this before development starts. How can we better understand who we’re building our product for given this short amount of time?

In this three-hour tutorial, you’ll learn simple techniques that you can start using with your teams right away. We’ll walk through the process from establishing users to creating a design that can be taken right into development without the need for high-fidelity mockups or detailed documentation. The key to success? Collaboration. You’ll hear the value behind working collaboratively with your team and techniques on how to do it without a giant shift in corporate culture.

Participants will leave this session with the ability to facilitate and participate in the following collaborative activities:

  • Proto-personas
  • Scenarios
  • User Journeys
  • Design Sessions

Participants will be split into groups to create proto-personas based on a hypothetical project and feature given to them. Once proto-personas have been established, we’ll develop scenarios for their users, which will then be used to create a user journey. After the journey map is complete, then groups will facilitate design sessions to draw out their features as a team.

Photo of Rachel Krause

Rachel Krause

Concurrency, Inc.

As a user experience professional, Rachel Krause aims to show that UX is not just a specialty role on a team, but a necessary one. She believes that collaboration is the key to a product’s success and that all roles on a team can influence the user experience. Rachel is an advocate for keeping the UX process lightweight and meaningful, keeping her focus on moving the team forward.

Rachel has worked with clients in many different mediums, whether it’s designing, developing, facilitating or coaching. She is also active in the UX community, speaking or facilitating workshops at meetups and conferences on all things UX.

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