Building a Better Web
June 11–12, 2018: Training
June 12–14, 2018: Tutorials & Conference
San Jose, CA

Creating products users love with collaboration

Rachel Krause (Nielsen Norman Group)
9:00am–12:30pm Tuesday, June 12, 2018
Performance and UX
Location: 210 B/F Level: Beginner
Secondary topics:  Hands-on, Technical

Who is this presentation for?

  • UX professionals, developers, project managers, product owners, business analysts, team leads, and those in development

What you'll learn

  • Learn techniques to facilitate collaborative UX activities along with practical tips on how to start implementing the activities without a huge shift in your corporate culture


To create a successful product, you need a solid understanding of your users. In a perfect world, there’s plenty of time available to do extensive user interviews and competitive research. However, most times we’re given a less-than-ideal amount of time to do this before development starts. How can we better understand who we’re building our product for given this short amount of time?

The key to success? Collaboration. Rachel Krause walks you through a collaborative process for creating a product users will love, from establishing users to creating a design that can be taken right into development without the need for high-fidelity mockups or detailed documentation. You’ll discover the value behind working collaboratively with your team and learn techniques on how to do it without a giant shift in corporate culture—including protopersonas, scenarios, user journeys, and design sessions—that you can implement right away.

In small groups, you’ll create protopersonas based on a hypothetical project and feature and then develop scenarios for your users, which will then be used to create a user journey. After the journey map is complete, groups will facilitate design sessions to draw out their features as a team.

Photo of Rachel Krause

Rachel Krause

Nielsen Norman Group

Rachel Krause is a User Experience Specialist at Nielsen Norman Group, where she aims to show that UX is not just a specialty role on a team but a necessary one. She believes that collaboration is the key to a product’s success and that all roles on a team can influence the user experience. Rachel is an advocate for keeping the UX process lightweight and meaningful and for keeping focus on moving the team forward. She has worked with clients in many different mediums, from designing and developing to facilitating and coaching. Rachel is active in the UX community and is a frequent speaker or workshop facilitator at meetups and conferences on all things UX.

Leave a Comment or Question

Help us make this conference the best it can be for you. Have questions you'd like this speaker to address? Suggestions for issues that deserve extra attention? Feedback that you'd like to share with the speaker and other attendees?

Join the conversation here (requires login)