To create a successful product, you need a solid understanding of your users. In a perfect world, there’s plenty of time available to do extensive user interviews and competitive research. However, most times we’re given a less-than-ideal amount of time to do this before development starts. How can we better understand who we’re building our product for given this short amount of time?
The key to success? Collaboration. Rachel Krause walks you through a collaborative process for creating a product users will love, from establishing users to creating a design that can be taken right into development without the need for high-fidelity mockups or detailed documentation. You’ll discover the value behind working collaboratively with your team and learn techniques on how to do it without a giant shift in corporate culture—including protopersonas, scenarios, user journeys, and design sessions—that you can implement right away.
In small groups, you’ll create protopersonas based on a hypothetical project and feature and then develop scenarios for your users, which will then be used to create a user journey. After the journey map is complete, groups will facilitate design sessions to draw out their features as a team.
Rachel Krause is a user experience specialist at Nielsen Norman Group, where she aims to show that UX is not just a specialty role on a team but a necessary one. She believes that collaboration is the key to a product’s success and that all roles on a team can influence the user experience. Rachel is an advocate for keeping the UX process lightweight and meaningful and for keeping focus on moving the team forward. She has worked with clients in many different mediums, from designing and developing to facilitating and coaching. Rachel is active in the UX community and is a frequent speaker and workshop facilitator at meetups and conferences on all things UX.
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