Building a Better Web
June 11–12, 2018: Training
June 12–14, 2018: Tutorials & Conference
San Jose, CA

Hacking web performance

Max Firtman (ITMaster Professional Training)
11:00am–11:40am Wednesday, June 13, 2018
Performance and UX
Location: 210 A/E
Secondary topics:  Best practice, Technical, Web Pillars Track: Performance, Security, Accessibility
Average rating: ****.
(4.71, 7 ratings)

Who is this presentation for?

  • Web designers, web developers, and performance engineers

Prerequisite knowledge

  • A basic understanding of web performance and HTTP

What you'll learn

  • Learn new techniques to optimize web performance


After you understand how important web performance is and have applied basic techniques, what’s next? Max Firtman covers extreme web performance techniques that will blow your mind, from new compression algorithms and new image formats to client hints and HTTP/2 push. Join in to learn how to hack web performance.

Topics include:

  • HTTP/2 push
  • Replacing PNGs
  • JPEGs and animated GIFs
  • HTTP client hints
  • Better compression encoding algorithms
  • The browser’s new prefetching and lazy-loading abilities
  • How advanced techniques on top of service workers can help improving conversion and reduce user frustration
  • How to serve ATF content in 14 KB, using magic tricks or new APIs to do reactive performance optimizations
  • How we always underestimate the web on mobile devices
  • What we can learn from the AMP framework
Photo of Max Firtman

Max Firtman

ITMaster Professional Training

Max Firtman is a mobile and web developer, trainer, speaker, and writer. Max teaches mobile HTML5 and performance trainings for top companies around the world. The founder of IT-training company ITMaster, Max is a well-known professional in the mobile web community. He blogs about mobile web platforms on, keeps compatibility tables updated at, and has written many books, including Programming the Mobile Web (available in a second edition) and the recent High Performance Mobile Web, published by O’Reilly Media. He is a frequent speaker at conferences, including QCon, Mobilism, OSCON, Velocity, Fluent, Google Developer Day, JSConf, GOTO, AdobeCamp, and many other events around the world. Max has been widely recognized for his work in the mobile web community. He is an Adobe Community Professional, Microsoft IE User Agent, Nokia Developer Champion, and BlackBerry Elite, among other distinctions.