Building a Better Web
June 19–20, 2017: Training
June 20–22, 2017: Tutorials & Conference
San Jose, CA

Schedule: The Web Everywhere sessions

9:50am–10:30am Thursday, June 22, 2017
Making money in an ecosystem of ad blockers
Location: 212 A/B
Secondary topics:  Monetization of the web, Privacy, Third parties
Peter Blum (Instart Logic)
Average rating: *****
(5.00, 1 rating)
Publishers that monetize via advertising are faced with a crisis: the rapid adoption of ad blocking is impacting earnings. Peter Blum explains where advertisers went wrong, how users responded (with ad blockers), the impact of ad blockers on publishers, and publisher responses—including subscriptions, soft and hard messaging, and even unblocking ads—with case studies for each approach. Read more.
3:35pm–4:15pm Thursday, June 22, 2017
Web Bluetooth is ready, and it’s awesome
Location: 212 A/B
Secondary topics:  Browser tools, Hardware and the web
Jen Looper (Telerik)
Average rating: ****.
(4.25, 4 ratings)
Learn how to make your web pages react to the real world by leveraging web Bluetooth. Jen Looper explores using web Bluetooth in real-world scenarios, such as connecting to web beacons to enhance educational experiences. With web Bluetooth, the path to “walking up and using anything” promised by the physical web just got easier, more streamlined, and a lot more fun to use quickly. Read more.