Building a Better Web
June 19–20, 2017: Training
June 20–22, 2017: Tutorials & Conference
San Jose, CA
Peter Blum

Peter Blum
VP of Product Management, Instart Logic

Website | @PeterAlanBlum

Peter Blum is the vice president of product management at Instart Logic. Previously, he was the senior director of product management and marketing at Citrix Systems on the XenClient product line. Prior to the XenSource acquisition by Citrix, Peter held product management and presales roles focusing on the XenServer virtualization platform at XenSource and a variety of other technical presales, consulting, and IT administrator roles.


9:50am–10:30am Thursday, June 22, 2017
The Web Everywhere
Location: 212 A/B
Secondary topics:  Monetization of the web, Privacy, Third parties
Peter Blum (Instart Logic)
Average rating: *****
(5.00, 1 rating)
Publishers that monetize via advertising are faced with a crisis: the rapid adoption of ad blocking is impacting earnings. Peter Blum explains where advertisers went wrong, how users responded (with ad blockers), the impact of ad blockers on publishers, and publisher responses—including subscriptions, soft and hard messaging, and even unblocking ads—with case studies for each approach. Read more.