Build Systems that Drive Business
Sep 30–Oct 1, 2018: Training
Oct 1–3, 2018: Tutorials & Conference
New York, NY

Why marketing matters

9:55am–10:15am Wednesday, October 3, 2018
Location: Grand Ballroom
Average rating: ****.
(4.33, 3 ratings)

For many open source developers, marketing can seem like a scam—pushing terrible software from one side of the mouth while ruining good software with the other. An open source software developer turned marketing consultant, Michael Bernstein has just enough experience and empathy for both points of view. Michael offers an unflinching look at some of the fallacies that developers believe about marketing. You’ll learn to develop empathy for the folks doing the hard work of marketing software, understand the impact of personas and messaging on the quality of software itself, and explore the connection between Tin Pan Alley and software marketing.

Photo of Michael Bernstein

Michael Bernstein


Michael Bernstein is cofounder at Reify, a marketing and sales consultancy specializing in B2B software. Previously, Michael was vice president of community at Code Climate, where he helped the company grow through seed and A-round funding, from 1 to nearly 20 employees, and from low hundreds of thousands to millions in ARR.