John Voorhees is the founder and CEO of Primitive, where he and his team are working to transform the practice of software development through the power of data visualization in virtual reality (VR). VR has the potential to revolutionize software development by offering a new medium that fundamentally changes the way that teams interact with code. The company’s goal is to create a development environment that immerses a team in interactive 3D representations of complex software, allowing for an unprecedented look at code. John is a computer-aided design (CAD) engineer by training. As a self-taught programmer, John understands the challenge of learning to code. One of the main reasons he started Primitive was from a desire to create a programming interface that was similar to the kinds of tools he had used in CAD.
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