Presented By O’Reilly and Cloudera
Make Data Work
September 11, 2018: Training & Tutorials
September 12–13, 2018: Keynotes & Sessions
New York, NY
Masha Westerlund

Masha Westerlund
Investopedia, Investopedia

Masha Westerlund is director of the data science team at Investopedia, where she works to answer questions such as “What can Investopedia’s readership tell us about current market sentiment?” and “What financial concepts are most interesting to American investors, from Wall Street to Silicon Valley?” Masha holds a PhD in cognitive science from New York University.


4:35pm–5:15pm Wednesday, 09/12/2018
Location: 1A 06/07 Level: Beginner
Secondary topics:  Financial Services, Text and Language processing and analysis
Masha Westerlund (Investopedia)
Average rating: *****
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Businesses rely on user data to power their sites, products, and sales. Can we give back by sharing those insights with users? Masha Westerlund explains how Investopedia harnessed reader data to build an index that tracks market anxiety and moves with the VIX, a proprietary measure of market volatility. You'll see how thinking outside the box helps turn data into tools for users, not stakeholders. Read more.