Presented By O’Reilly and Cloudera
Make Data Work
September 11, 2018: Training & Tutorials
September 12–13, 2018: Keynotes & Sessions
New York, NY
Brian Wu

Brian Wu
Software Engineer, AppNexus

@brain_deer

Brian Wu is an engineer on the AppNexus optimization team, where he has worked closely with budgeting, valuation, and allocation systems and has seen great changes and great mistakes. Coming from a pure mathematics background, Brian enjoys working on algorithm, logic, and streaming data problems with his team. In addition to control systems, data technologies, and real-time applications, Brian loves talking about process, team work, management, sequencers, synthesizers, and the NYC music scene.

Sessions

4:35pm–5:15pm Wednesday, 09/12/2018
AppNexus's stream-based control system for automated buying of digital ads
Location: 1E 07/08 Level: Intermediate
Brian Wu (AppNexus)
Average rating: *****
(5.00, 1 rating)
Automating the success of digital ad campaigns is complicated and comes with the risk of wasting the advertiser's budget or a trader's margin and time. Brian Wu describes the evolution of Inventory Discovery, a streaming control system of eligibility, prioritization, and real-time evaluation that helps digital advertisers hit their performance goals with AppNexus. Read more.