Presented By
O’Reilly + Cloudera
Make Data Work
29 April–2 May 2019
London, UK

Rashed Iqbal
Chief Technology Officer, Investment and Development Office


Rashed Iqbal is the cofounder of the field of narrative economics and is chief technology officer for a government investment fund in the UAE. He believes narrative modeling will revolutionize the process of human communication. Previously, he held technology and management roles at Teledyne Technologies, Western Digital Corporation, Synopsys, and other companies. Rashed teaches graduate courses in data science in the Economics Department at UCLA and also teaches at UC Irvine and UCLA Extension. His areas of interest include text analytics, natural language understanding, and Lean and Agile development. Rashed has led multiple entrepreneurial ventures in data science. He holds a PhD in systems engineering from the University of Sheffield, UK.


Case studies
Location: Capital Suite 13
Rashed Iqbal (Investment and Development Office)
Average rating: ***..
(3.43, 7 ratings)
Despite fierce challenges, Tesla has upended not only the automotive and technology sectors but also our perception of disruption itself. Tesla and its enigmatic CEO, Elon Musk, have consistently used narratives to support their brand and market valuation. Rashed Iqbal shares a case study in the application of narrative modeling to news and social media content about Tesla since its inception. Read more.