Presented By
O’Reilly + Cloudera
Make Data Work
29 April–2 May 2019
London, UK
Itai Yaffe

Itai Yaffe
Big Data Tech Lead, Nielsen


Itai Yaffe is a big data tech lead at Nielsen Identity Engine, where he deals with big data challenges using tools like Spark, Druid, Kafka, and others. He’s also a part of the Israeli chapter’s core team of Women in Big Data. Itai is keen about sharing his knowledge and has presented his real-life experience in various forums in the past.


11:1511:55 Wednesday, 1 May 2019
Data Engineering and Architecture, Expo Hall
Location: Expo Hall 2 (Capital Hall N24)
Itai Yaffe (Nielsen)
Average rating: ****.
(4.45, 11 ratings)
NMC (Nielsen Marketing Cloud) provides customers (both marketers and publishers) with real-time analytics tools to profile their target audiences. To achieve that, the company needs to ingest billions of events per day into its big data stores in a scalable, cost-efficient way. Itai Yaffe explains how NMC continuously transforms its data infrastructure to support these goals. Read more.