Gartner says 85%+ of big data projects will fail. Your own company may have even spent millions on a recent project that isn’t really delivering the value or UX everyone hoped for, even though the team wrote a lot of code and deployed software using Agile, cloud, and the latest tech stack.
Whether you’re a CDO, CAO, head of analytics, or product owner, better design can deliver better business outcomes and indispensable user experiences. Brian O’Neill explains why those who leverage design to prioritize utility, usability, and customer value will realize the best ROIs. And you don’t need to be a designer to get started. Brian shares nine self-assessment techniques you can use today to get your project or service on the right track—and safely outside of Gartner’s 85% pool of failures.
Brian O’Neill is the founder and consulting product designer at Designing for Analytics, where he focuses on helping companies design indispensable data products that customers love. Brian’s clients and past employers include Dell EMC, NetApp, TripAdvisor, Fidelity, DataXu, Apptopia, Accenture, MITRE, Kyruus, Dispatch.me, JPMorgan Chase, the Future of Music Coalition, and E*TRADE, among others; over his career, he has worked on award-winning storage industry software for Akorri and Infinio. Brian has been designing useful, usable, and beautiful products for the web since 1996. Brian has also brought over 20 years of design experience to various podcasts, meetups, and conferences such as the O’Reilly Strata Conference in New York City and London, England. He is the author of the Designing for Analytics Self-Assessment Guide for Non-Designers as well numerous articles on design strategy, user experience, and business related to analytics. Brian is also an expert advisor on the topics of design and user experience for the International Institute for Analytics. When he is not manning his Big Green Egg at a BBQ or mixing a classic tiki cocktail, Brian can be found on stage performing as a professional percussionist and drummer. He leads the acclaimed dual-ensemble Mr. Ho’s Orchestrotica, which the Washington Post called “anything but straightforward,” and has performed at Carnegie Hall, the Kennedy Center, and the Montreal Jazz Festival. If you’re at a conference, just look for only guy with a stylish orange leather messenger bag.
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