Presented By
O’Reilly + Cloudera
Make Data Work
March 25-28, 2019
San Francisco, CA
Eric Bradlow

Eric Bradlow
Professor and Chairperson, Marketing Department | Founder and Codirector, the Wharton Customer Analytics Initiative (WCAI), The Wharton School

Eric T. Bradlow is chairperson of the Marketing Department, the K.P. Chao Professor, a professor of marketing, statistics, economics, and education, and faculty director of the Wharton Customer Analytics Initiative at the Wharton School of the University of Pennsylvania. His academic research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems, education, and psychometrics and health outcomes. Previously, Eric was editor in chief of Marketing Science, the premier academic journal in marketing. He was recently named one of eight inaugural University of Pennsylvania Fellows, a fellow of the American Statistical Association, a fellow of the American Education Research Association, a fellow of the Wharton Risk Center, and a senior fellow of the Leonard Davis Institute for Health Economics. He is a past chair of the American Statistical Association Section on Statistics in Marketing and is a statistical fellow of Bell Labs. He was previously named DuPont Corporation’s best young researcher and has won research awards in marketing, statistics, psychology, education, and medicine. Eric holds a BS in economics from the Wharton School and an AM in mathematical statistics and a PhD in mathematical statistics from Harvard University. His personal interests include his wife, Laura, and his sons, Ethan, Zach, and Ben. He also loves sports and movies.


5:10pm5:50pm Wednesday, March 27, 2019
Secondary topics:  Media, Marketing, Advertising
Eric Bradlow (The Wharton School), Zachery Anderson (Electronic Arts)
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Eric Bradlow and Zachery Anderson discuss the Wharton Customer Analytics Initiative research opportunity process and explain how some of EA’s solved some of its business problems by sharing its data with 11 teams of researchers from around the world. Read more.