Presented By
O’Reilly + Cloudera
Make Data Work
March 25-28, 2019
San Francisco, CA
Bysshe Easton

Bysshe Easton
Director, Analytics, KIXEYE


Bysshe Easton is the director of analytics at KIXEYE, where he brings his experience using a combination of data analysis, economics, intuition, and game design sense to solve monetization and content delivery problems in games. He also manages the insights and implementations of the machine learning offer system for War Commander: Rogue Assault.


11:00am11:40am Wednesday, March 27, 2019
Secondary topics:  Media, Marketing, Advertising
Bysshe Easton (KIXEYE), Thomas Dobbs (KIXEYE)
Average rating: ****.
(4.50, 2 ratings)
As a fully closed model economy, games offer a unique opportunity to use analytics to create unique purchase opportunities for customers. Bysshe Easton and Thomas Dobbs explain how KIXEYE uses machine learning to create personalized offer recommendations for its customers, resulting in significantly increased monetization and retention. Read more.