Presented By
O’Reilly + Cloudera
Make Data Work
March 25-28, 2019
San Francisco, CA
JoLynn Lavin

JoLynn Lavin
Manager, Global Consumer Insights Data Science and Analytics , General Mills


JoLynn Lavin is a manager of decision sciences and analytics at General Mills, where she leads a team of analysts focused on unleashing the power of data to drive consumer-led decision making. Previously, JoLynn was a loyalty marketing consultant helping clients acquire, retain, and build profitable relationships with their customers across virtually every industry. JoLynn holds a master’s degree in agricultural and consumer economics from the University of Illinois at Champaign-Urbana.


11:30am12:00pm Tuesday, March 26, 2019
Case studies
Location: 2022
JoLynn Lavin (General Mills)
Average rating: ****.
(4.33, 3 ratings)
General Mills engages millions of consumers in conversations every year through traditional 1-800 numbers and text messaging with call center agents, online conversations on social media, comments on its recipe websites, and chatbots. JoLynn Lavin explains how General Mills applies machine learning to listen to the voice of its customers, arguably the most powerful force in today’s market. Read more.