Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA
Violeta Hennessey

Violeta Hennessey
Manger, Sales Forecasting , Warner Bros.

Violeta Hennessey is a senior manager of sales forecasting at Warner Bros. where she has developed various statistical predictive models to address the dynamic and rapidly changing entertainment sector. She is co-author of several publications in Bayesian methodology. As a senior manager at Warner Bros, she strives to make data science vital in identifying the ideal market mix for home video entertainment in order to maximize revenue.


9:30am10:00am Tuesday, March 6, 2018
Location: LL20 B
Violeta Hennessey (Warner Bros.)
Average rating: *****
(5.00, 2 ratings)
Home video electronic sell-through (EST) demand growth is slow and shows signs of a tipping point in 2019. Point-of-sale time series data shows that consumers are sensitive to high-definition (HD) EST price, and unit sales spike when price drops. Violeta Hennessey shares a proactive approach to enhance EST growth through price. Read more.
12:00pm12:30pm Tuesday, March 6, 2018
Location: LL20 B
Violeta Hennessey (Warner Bros.), Aneesh Karve (Quilt), David Boyle (Audience Strategies), Pete Skomoroch (Workday)
Average rating: *****
(5.00, 1 rating)
Algorithms decide what we see, what we listen to, what news we consume, and myriad other decisions each day. But while they can make many things more efficient, can they outperform humans in areas where the "right" outcome can't be clearly defined? In this Oxford-style debate, two teams will face off, arguing whether or not machines have better taste than humans. Read more.