Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA
Brian Karfunkel

Brian Karfunkel
Data Scientist, Pinterest

Brian Karfunkel is a data scientist at Pinterest. Previously, he was senior data analyst at the NYU Furman Center, where he worked on housing and urban policy issues, and a research fellow at Stanford Law School, where he helped research the effects of workplace safety and health policy.

Sessions

2:40pm–3:20pm Thursday, March 8, 2018
Trapped by the present: Estimating long-term impact from A/B experiments
Data-driven business management, Strata Business Summit
 Location: 210 C/G
Brian Karfunkel (Pinterest)
Average rating: ****.
(4.50, 2 ratings)
When software companies use A/B tests to evaluate product changes and fail to accurately estimate the long-term impact of such experiments, they risk optimizing for the users they have at the expense of the users they want to have. Brian Karfunkel explains how to estimate an experiment’s impact over time, thus mitigating this risk and giving full credit to experiments targeted at noncore users. Read more.