Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA

To a hammer, everything is a nail: Choosing the right tool for your business problems (sponsored by Microsoft)

Tobias Ternstrom (Microsoft)
9:20am9:30am Wednesday, March 7, 2018
Sponsored keynote
Location: Grand Ballroom 220
Average rating: ***..
(3.38, 8 ratings)

The world once ran almost exclusively on filesystems and relational databases. The relational database was the “hammer” of its time, used for almost any data-related problem, irrespective of its capabilities.

The emergence of the cloud combined with open source software ushered in an explosive use of a broad range of technologies—NoSQL, big data, the list goes on. All of a sudden, you didn’t have to use a hammer for your every data need but could instead pick and choose your tools based on specific problems you were trying to address. So what happened? It turns out lots of us developed a taste for a new favorite hammer and once again started treating every problem like it was a nail.

Tobias Ternstrom explains why you should step back and attempt to objectively evaluate the problem you are trying to solve before choosing the tool to fix it.

This keynote is sponsored by Microsoft.

Photo of Tobias Ternstrom

Tobias Ternstrom


Tobias Ternstrom is the product management leader for open source databases and database migrations in Microsoft Azure, where he is responsible for supporting Microsoft’s customers betting on open source databases for their business. His team builds Azure database services for MariaDB, MySQL, and PostgreSQL as well as the Azure Database Migration Service. Since joining Microsoft, he has made critical contributions to the Microsoft database business focused on the SQL Server database engine and the database service Azure SQL Database, based on SQL Server. Previously, Tobias ran product management for bringing Microsoft SQL Server to Linux. Prior to Microsoft, he was a product manager at MemSQL and founded a few startups in the areas of software development consulting services for enterprises, SaaS services for personality testing and personnel development, and point-of-sale systems. He lives in Redmond with his wife and two children.