Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA

Journey to digital (sponsored by IBM)

11:50am12:30pm Wednesday, March 7, 2018
Location: LL21 A
Average rating: ***..
(3.00, 1 rating)

What you'll learn

  • Learn the steps companies must take to become truly digital


Every industry will be disrupted in the coming years. None are safe. The safer they seem, the more susceptible they probably are. As a result, companies must choose between being the disrupted or the disruptor. To save themselves, they must become truly digital.

That transformation is a journey of three steps: data transformation, data science transformation, and digital transformation. Each step requires attention to strategy, technology, organization, and culture as well as hybrid data management, unified governance, and data science. This is thought of as the “AI ladder.” This transformation also requires using machine learning to fundamentally change the business’s relationship with customers. Seth Dobrin explains the detailed steps along the way to digital transformation—and the pitfalls.

This session is sponsored by IBM.

Photo of Seth Dobrin, PhD

Seth Dobrin, PhD


Seth Dobrin is the vice president and chief data officer for IBM Analytics, where he is responsible for the transformation of the analytics business operations using data and analytics, influencing IBM Analytics offerings to meet the needs of CDOs, and providing his perspective and experiences to clients. Seth has spent his career scaling and combining existing technologies to address previously intractable problems at scale. Previously, he led the data science transformation of a Fortune 500 company, as well as the company’s Agile transformation and their shift to the cloud, and oversaw efforts to leverage the data science transformation to drive new business models to create new revenue streams, along with the optimization of existing processes. He has served as a member of the advisory board for IBM’s Spark Technology Center, is a founding member of the International Society of Chief Data Officers, and has been a prolific panelist at the East and West Chief Data Officer Summits. Seth holds a PhD in genetics from Arizona State University, where he focused on the application of statistical and molecular genetics toward the elucidation of the causes of neuropsychiatric disorders. In these efforts, he was involved in some of the first applications of machine learning to large-scale genetic analysis.