Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA

The golden age of data and analytics

David Boyle (Audience Strategies)
9:05am9:30am Tuesday, March 6, 2018
Location: LL20 B
Average rating: *****
(5.00, 2 ratings)

David Boyle argues that we are approaching a golden age of data and analytics in the media and entertainment industries and highlights some of the fundamental questions and challenges that need to be overcome to reach the true potential of data and analytics—the kinds of questions that, unanswered, could lead to the decline in relevance and impact that has followed so many of society’s triumphs over the ages. Along the way, David discusses the impact of data and analytics on culture (and vice versa), particularly in creative businesses, and when machines make better decisions than humans (and when they don’t).

Photo of David Boyle

David Boyle

Audience Strategies

David Boyle is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter, and bolder decisions. Previously, he built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy, and in strategy consulting.