Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA

Improving the customer experience via Click Through Analytics

Sridhar Alla (BlueWhale)

Personalization is becoming very prevalent on all sorts of interactive platform and is increasingly being used as an effective method to enhance the customer experience on the platform. Now a days , Set Top Boxes are becoming more advanced than ever with a lot of interactive personalizable content. In this talk we will briefly explore some of the technologies and methodologies we can use to gain insights into the customers experience on the platform to gain understanding as to what content is working better than other and how we could personalize the content to enhance customer experience. Also going hand in hand is the impact of analytics to measure the perceived improvements and how we can learn from all this to provide better experience and service.

Photo of Sridhar Alla

Sridhar Alla


Sridhar Alla is cofounder and CTO at BlueWhale, which brings together the worlds of big data and artificial intelligence to provide comprehensive solutions to meet the business needs of organizations of all sizes. He and his team are cloud and tool agnostic and strive to embed themselves into the workstream to provide strategic and technical assistance, with solutions such as predictive modeling and analytics, capacity planning, forecasting, anomaly detection, advanced NLP, chatbot development, SAS to Python migration, and deep learning-based model building and operationalization. Sridhar is also the author of three books and an avid presenter at conferences including Strata, Hadoop World, Spark Summit and others.