Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA

Improving the customer experience via clickthru analytics

Sridhar Alla (BlueWhale)
10:00am10:30am Tuesday, March 6, 2018
Location: LL20 B

Personalization is becoming very prevalent on all sorts of interactive platforms and is increasingly being used to enhance the customer experience. This is particularly true of the telecom industry, which has seen great advances in set-top boxes.

Sridhar Alla explores technologies and methodologies to gain insights into customer experience in order to understand what content works best and explains how to personalize content to enhance customer experience. Sridhar also outlines how to measure the perceived improvements and use this information to provide a better experience and service.

Photo of Sridhar Alla

Sridhar Alla


Sridhar Alla is cofounder and CTO at BlueWhale, which brings together the worlds of big data and artificial intelligence to provide comprehensive solutions to meet the business needs of organizations of all sizes. He and his team are cloud and tool agnostic and strive to embed themselves into the workstream to provide strategic and technical assistance, with solutions such as predictive modeling and analytics, capacity planning, forecasting, anomaly detection, advanced NLP, chatbot development, SAS to Python migration, and deep learning-based model building and operationalization. Sridhar is also the author of three books and an avid presenter at conferences including Strata, Hadoop World, Spark Summit and others.