Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA

Cohort analysis at scale

Blake Irvine (Netflix)
11:30am12:00pm Tuesday, March 6, 2018
Location: LL20 B

Netflix partners with consumer electronics, platform, operator, and payment companies across the globe to enable more people to enjoy content on its service. Measuring and optimizing partner performance requires the evaluation of subscriber cohorts affiliated with each partner, which is a substantial technical challenge at Netflix scale. Blake Irvine explains why cohorts matter and shares a big data solution that enables business users to self-serve partner insights.

Photo of Blake Irvine

Blake Irvine


Blake Irvine is manager of data engineering and analytics at Netflix, where he leads a team of engineers who make data products for the business development, finance, product management, and engineering teams.