Executive Briefing: Legal best practices for making data work

Alysa Z. Hutnik is a partner at Kelley Drye & Warren LLP in Washington, DC, where she delivers comprehensive expertise in all areas of privacy, data security, and advertising law. Alysa’s experience ranges from counseling to defending clients in FTC and state attorneys general investigations, consumer class actions, and commercial disputes. Much of her practice is focused on the digital and mobile space in particular, including the cloud, mobile payments, calling and texting practices, and big data-related services. Ranked as a leading practitioner in the privacy and data security area by Chambers USA, Chambers Global, and Law360, Alysa has received accolades for the dedicated and responsive service she provides to clients. The US Legal 500 notes that she provides “excellent, fast, efficient advice” regarding data privacy matters. In 2013, she was one of just three attorneys under 40 practicing in the area of privacy and consumer protection law to be recognized as a rising star by Law360.

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Crystal Skelton is an associate in Kelley Drye & Warren’s Los Angeles office, where she represents a wide array of clients from tech startups to established companies in privacy and data security, advertising and marketing, and consumer protection matters. Crystal advises clients on privacy, data security, and other consumer protection matters, specifically focusing on issues involving children’s privacy, mobile apps, data breach notification, and other emerging technologies and counsels clients on conducting practices in compliance with the FTC Act, the Children’s Online Privacy Protection Act (COPPA), the Gramm-Leach-Bliley Act, the GLB Safeguards Rule, Fair Credit Reporting Act (FCRA), the Fair and Accurate Credit Transactions Act (FACTA), and state privacy and information security laws. She regularly drafts privacy policies and terms of use for websites, mobile applications, and other connected devices.

Crystal also helps advertisers and manufacturers balance legal risks and business objectives to minimize the potential for regulator, competitor, or consumer challenge while still executing a successful campaign. Her advertising and marketing experience includes counseling clients on issues involved in environmental marketing, marketing to children, online behavioral advertising (OBA), commercial email messages, endorsements and testimonials, food marketing, and alcoholic beverage advertising. She represents clients in advertising substantiation proceedings and other matters before the Federal Trade Commission (FTC), the US Food and Drug Administration (FDA), and the Alcohol and Tobacco Tax and Trade Bureau (TTB) as well as in advertiser or competitor challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus. In addition, she assists clients in complying with accessibility standards and regulations implementing the Americans with Disabilities Act (ADA), including counseling companies on website accessibility and advertising and technical compliance issues for commercial and residential products. Prior to joining Kelley Drye, Crystal practiced privacy, advertising, and transactional law at a highly regarded firm in Washington, DC, and as a law clerk at a well-respected complex commercial and environmental litigation law firm in Los Angeles, CA. Previously, she worked at the law firm featured in the movie Erin Brockovich, where she worked directly with Erin Brockovich and the firm’s name partner to review potential new cases.

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