Most companies view data science and analytics as critical to fueling a new wave of growth. However, many of the current success stories in this space come from those for whom a data-driven culture was part of their original, founding DNA. The practical reality is that many established companies struggle to figure out the best way to drive transformational change using data science and analytics.
Chris Chapo walks you through real-world examples of companies that are driving transformational change by leveraging data science and analytics, paying particular attention to established organizations where these capabilities are newer concepts.
Chris Chapo is vice president of customer data and analytics within the customer and strategy team at Gap Inc., where he helps the company increase its ability to best take advantage of quantitative information about customers and ensures all brands take a data-driven approach in transforming the company to be customer obsessed. Chris has extensive experience building data science organizations, teams, and platforms and applying statistical and analytic rigor to a variety of functions, including marketing, customer experience, loyalty, and customer service and support. Previously, he led data teams for a wide variety of companies, including Apple, Intuit, JCPenney, and Enjoy.
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