Engineering the Future of Software
Feb 25–26, 2018: Training
Feb 26–28, 2018: Tutorials & Conference
New York, NY
Joel Crabb

Joel Crabb
Vice President, Architecture, Target

Website | @joelcrabb

Joel Crabb is the vice president of architecture and the chief architect at Target, where he has brought a platform mindset to the company’s software engineering teams and created a platform architecture wherein data and business processes are presented through platform APIs that serve the entire enterprise. Joel has over 20 years of experience building large-scale applications, both business and consumer facing. Previously, he was the chief architect at Best Buy, where he replatformed the company’s digital channel into a cloud-based distributed system to support growth from $1.8B to $5.1B in revenue over four years.


4:50pm–5:40pm Wednesday, February 28, 2018
Enterprise architecture, Leadership skills
Location: Sutton North
Secondary topics:  Best Practice, Overview
Joel Crabb (Target)
The catchphrase of the year is digital disruption. It's finally clear that digital complacency is a path to nonexistence even in industries that haven’t yet felt the direct impact of the digital era. Joel Crabb explains why retail has been completely disrupted and, in the process, is reinventing enterprise architecture for digital relevancy. Read more.