Engineering the Future of Software
Feb 25–26, 2018: Training
Feb 26–28, 2018: Tutorials & Conference
New York, NY

How TELUS beats the competition to market by replatforming on content infrastructure (sponsored by Contentful)

Rouven Wessling (Contentful), Andrew Kumar (TELUS)
1:15pm–2:05pm Tuesday, February 27, 2018
Location: Sutton South

Who is this presentation for?

  • CIOs, CTOs, software architects, senior developers, and engineers

Prerequisite knowledge

  • A basic understanding of cloud architecture
  • Familiarity with content management systems (useful but not required)

What you'll learn

  • Learn how TELUS digital changed the way it delivers services to their customers by breaking down content management into an API-driven content infrastructure and replacing page-centric content management systems with structured content


TELUS digital—the in-house agency for Canadian telecommunications company TELUS—serves 12 million Canadians with a team of 260. As TELUS built its digital channel, it accumulated a portfolio of homegrown and off-the-shelf technologies. Eventually, this led to a breaking point, which paved the way for the next evolution of the company’s platform and delivery methods.

In an effort to deliver one-on-one marketing to customers, TELUS digital started from scratch, creating a new content platform: set of centralized tools and services that enables team members to easily add, update, and deliver content (marketing, product, and pricing), including personalization and analytics, across all their digital properties. A cornerstone of this platform is the content infrastructure, which replaced seven preexisting CMSs and content repositories.

Rouven Wessling offers an overview of the platform and explains why TELUS digital chose a content infrastructure over traditional CMS options.

This session is sponsored by Contentful.

Photo of Rouven Wessling

Rouven Wessling


Rouven Wessling is a developer evangelist at Contentful in Berlin, Germany. He is passionate about APIs, automation, and finding ways to use those two interests to build absurd things. When he’s not programming, you’re most likely to find Rouven eating cake or running on the streets of Berlin (so he can eat more cake).

Photo of Andrew Kumar

Andrew Kumar


Andrew Kumar is Product and Practice Lead in the Platform Technology and Strategy group of TELUS Digital, where his team is currently leading a transformative program around platform development and technology stack unification.

Platforms include content infrastructure, experience design, API and microservices, commerce, performance marketing, test automation, design systems, email, personalization, analytics, AI, and machine learning.