Engineering the Future of Software
Feb 25–26, 2018: Training
Feb 26–28, 2018: Tutorials & Conference
New York, NY

Shaping and communicating architectural decisions

Seth Dobbs (Bounteous)
1:30pm–5:00pm Monday, February 26, 2018
Leadership skills
Location: Sutton North
Secondary topics:  Hands-on
Average rating: ****.
(4.60, 20 ratings)

Who is this presentation for?

  • Architects and tech leads

What you'll learn

  • Learn a process and strategy for effectively communicating solutions and for shaping that communication to meet the needs of different stakeholders, such as the development team, project managers, business owners, and designers


Success as an architect comes from more than technical expertise and solid ideas. It’s a leadership role that requires effective communication to succeed, a challenge which is made more difficult by the ecosystem that the architect works in. Communication involves much more than simply documenting and diagramming. Architects need to get input from and communicate their thoughts to a wide range of stakeholders, including business representatives, project managers, development team members, and designers.

Seth Dobbs explores the illusion of communication and shares a process for effectively communicating your solutions to different stakeholders. If you have trouble getting your development team to buy into your approach, always have the issues you bring to the business owner shot down, or fail to engage the design team, resulting in being given designs that can’t be built on time and on budget, join Seth to learn the tools and strategies you need to become a more effective communicator.

Topics include:

  • The role of architects and tech leads and what they need to communicate
  • Different stakeholders and what they need to know
  • A process for shaping and communicating solutions
  • Different communication (and listening) styles and how to effectively alter your style to be better heard
Photo of Seth Dobbs

Seth Dobbs


Seth Dobbs is the vice president of engineering at Bounteous, where he directs the development of ecommerce, web, and mobile applications, digital transformations, and other solutions for numerous clients. This work includes architecting an ecommerce system that grew to be the fourth largest transactional commerce system on the internet. Seth sets the technology direction at Bounteous and drives the technical skill development by organizing and presenting deep dives into new languages, database platforms, and methodologies. He also has developed several internal architecture and leadership training courses and blogs. Seth was named Chicago’s best technology manager for 2016 by Tech in Motion. Previously, he was a software engineer at Motorola, where he was first exposed to complex architectures and where he designed and implemented a service-based framework enabling data services to be distributed and recoverable across multiple servers. Seth holds a BS in computer science from Illinois Tech.

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Picture of Seth Dobbs
02/28/2018 2:35am EST

For those interested in taking a DISC evaluation and learning more about it you can try this one:

Picture of Seth Dobbs
02/27/2018 2:02pm EST

Hi Ameya – the slides are now available for download.

02/27/2018 6:10am EST

Where can I find the slides from your presentation?