Engineering the Future of Software
29–31 Oct 2018: Tutorials & Conference
31 Oct–1 Nov 2018: Training
London, UK

Seven years of DDD: Tackling complexity in large-scale marketing systems

Vladik Khononov (DoiT International)
13:1514:05 Tuesday, 30 October 2018
Application architecture
Location: Park Suite (St. James / Regents)
Secondary topics:  Best Practice, Case Study
Average rating: ****.
(4.58, 12 ratings)

Who is this presentation for?

  • Senior software engineers and software and solution architects

Prerequisite knowledge

  • A basic understanding of domain-driven design

What you'll learn

  • Learn how to apply the core principles, practices, and patterns of domain-driven design in real-world projects


It turns out that domain-driven design works for more than just cargo shipping. Vladik Khononov shares his experience using the domain-driven design methodology at Plexop, a large-scale marketing system that spans over a dozen of different business domains, from the management of advertising spaces to sales agents’ commissions. Vladik and his team had very limited resources and a very short time to market to implement Plexop. He explains how DDD allowed them to manage complexities, discusses different strategies for defining context boundaries, and of course, details the lessons that they learned the hard way.

Photo of Vladik Khononov

Vladik Khononov

DoiT International

Vladik (Vlad) Khononov is a software engineer with over 15 years of industry experience at companies large and small in roles ranging from webmaster to chief architect. A longtime proponent of domain-driven design and evolutionary architecture, Vlad helps companies make sense of their business domains, untangle monoliths, and tackle complex architectural challenges. He maintains an active media career as a public speaker and blogger and has spoken at numerous industry conferences—including O’Reilly Software Architecture, Domain-Driven Design Europe, and NDC Conference—about subjects such as domain-driven design, microservices, and software architecture in general. In addition to his media work, he co-organizes the Domain-Driven Design Israel and Tel Aviv Software Architecture meetup groups. He lives in northern Israel with his wife and an almost-reasonable number of cats.