Building a Better Web
June 11–12, 2018: Training
June 12–14, 2018: Tutorials & Conference
San Jose, CA

Inclusive Design: Putting Humans Back in Focus

Sarah Federman (Adobe)
4:25pm–5:05pm Wednesday, June 13, 2018
Location: 210 A/E Level: Non-technical
Secondary topics:  Case study, High-level, Web Pillars Track: Performance, Security, Accessibility

Who is this presentation for?

PMs, Managers, Designers, Developers (anyone!)

Prerequisite knowledge

None. I will include a brief primer on accessibility.

What you'll learn

Audience members will walk away with a quintessential understanding of why accessibility is critical and multiple techniques to employ at their organization to encourage inclusive design practices.


In 2018, technology and human rights are as hot a topic as ever, but while we debate Net Neutrality and the web as a utility 92% of the U.S. government sites still fail to meet basic accessibility standards (and they’re required by law!).

If there’s one goal for this talk it’s that you will finally understand why inclusive design is so vital to the future of the web. A lot of lipservice is given to the need to build inclusive, accessible sites, but when it comes down to it, we treat it like a nice to have instead of a core principle and necessity. If you come to this talk, you will face this hypocritical reality head on, and chew on why it’s so easy to cut corners in the most basic and core task of making everyone feel welcome when they visit your site.

I’m going to arm you with the tools to make a lasting impression on your colleagues and managers about how critical this is. Through grassroots and top-down effects we can create a positive ripple effect and make the internet a better place. It’s time for technology to truly be for everyone!

Photo of Sarah Federman

Sarah Federman


Sarah Federman is a UX designer and front end engineer who loves applying systems thinking to solve product problems. She graduated with her BFA in New Media Design from Rochester Institute of Technology. Previously a UI engineer at LinkedIn, she’s currently using her diverse skillset to help create the design system at Adobe, dubbed Spectrum.

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