Building a Better Web
June 19–20, 2017: Training
June 20–22, 2017: Tutorials & Conference
San Jose, CA

Third parties: Friend or foe? (and how to deal with them)

3596b02f b4b12d54 (MeasureWorks)
11:00am–11:40am Thursday, June 22, 2017
Performance Matters
Location: 212 A/B
Secondary topics:  Data science and analytics, Monitoring, measurement, and metrics, Third parties
Average rating: ****.
(4.50, 6 ratings)

Who is this presentation for?

  • Architects, frontend developers, QA engineers, performance engineers, CTOs, and those working in business operations

Prerequisite knowledge

  • Experience with third-party tags, tag management, synthetic versus RUM monitoring, navigation timings, waterfall charts, UX optimization, and data analysis

What you'll learn

  • Learn techniques on how to manage third parties


No app is complete without third parties They are a pain to deal with for IT but are loved by business and marketing. Almost no organization knows exactly how many third-party applications they have, what the added value is, and what harm they can do in regards to functionality, performance, or security. Developers are challenged to embed an ever-increasing number, ensuring that they don’t break anything or open security holes while keeping the application performant.

Drawing on his experience working on numerous projects with key brands, Kristian Skoeld explains how to deal with this situation in a productive manner, sharing proven methods and techniques on how to manage third parties and break through IT and business silos. You’ll leave with new insights into third parties and a list of tools, checklists, and approaches to help you end emotionally loaded discussions and make data-driven decisions. You’ll also learn how to assess your current situation and improve collaboration between business and IT.

Topics include:

  • What are third parties and what value do they bring?
  • How can they be harmful?
  • Building an inventory
  • Collaboration between business and IT
  • Collecting data and conducting impact assessment
  • Prioritizing on the right third parties based on a data-driven decision process
  • Overview of existing tools and how to use them with third parties
  • Establish process-driven third-party management
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3596b02f b4b12d54


Kristian Sköld is an independent web performance strategy consultant based in Germany. He has held various strategic roles at Gomez, Dynatrace, and SOASTA and helped 50+ of the EMEA top brands across retailers, finance, travel, media, telecommunication, eGov, and NGOs improve their web performance. Kristian is a frequent speaker at events like Velocity, Fronteers, Web Perf meetups, MobileTech, Webbdagarna, ITB, dmexco, and Digital Marketing Live.

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07/19/2017 12:45am PDT

Great job Kristian!