Fueled by the growth of messaging apps, conversational interfaces are quickly becoming an essential component of every service and product. This development means we need to rethink human-computer interaction paradigms and evolve them to address an unprecedented variety of form factors and input methods. As conversational interfaces grow in popularity and customers increasingly crave both immediate and authentic communication, how can businesses adapt to best serve their needs?
Join Alice Zimmermann to learn how Google approaches the emerging UX challenges for conversational agents, how brands can connect with customers directly using actions on Google to engage users through the Google Assistant on Google Home and other surfaces. Along the way, Alice discusses the opportunities in this space and the future of conversation agents.
Alice Zimmermann looks after Google Assistant partnerships in the UK, working closely with top brands and organizations to build great content and useful local actions for the Google Assistant. She is interested to hear how you think conversational UI should be part of society and the role AI could and should play to simplify people’s lives and help them get things done. Alice has 10 years of mobile product go-to-market experience in Tel Aviv, Mexico City, and Silicon Valley. She holds degrees in business and engineering management from Stanford and neuroscience from Duke.
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