Businesses across Europe are using AI as a key innovation accelerator for their digital business transformation efforts. Philip Carnelley shares IDC’s research into the AI market in Europe, including its 2018 survey of AI usage across hundreds of European organizations. Philip identifies and analyzes those organizations’ goals, drivers, barriers, and approaches and draws on this research to explain why organizations looking for sustainable and enterprisewide digital transformation must establish a new digital platform based on big data and cloud technologies, with an intelligent core. Join in to learn how to apply these lessons to your organization’s roadmap to AI-driven digital transformation.
Philip Carnelley is AVP for IDC’s European Software Group, where he leads IDC’s European research on enterprise applications and analytics, with a particular focus on big data and cognitive/AI software and solutions and their implications for digital business transformation. He heads IDC’s multidisciplinary European Cognitive/AI Research Practice, and he also oversees IDC’s European Software Tracker analyst team. He is also tasked with writing and presenting on broader enterprise software trends and the impact of emerging software technologies in the European region. Philip has over 20 years’ experience of working in the IT industry as an analyst, consultant, and applications developer in a variety of industries around Europe. He is a regular keynote speaker and panelist at industry events.
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