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Put AI to work
8-9 Oct 2018: Training
9-11 Oct 2018: Tutorials & Conference
London, UK

Executive Briefing: Supporting digital business transformation through AI everywhere

13:45–14:25 Thursday, 11 October 2018
AI Business Summit, AI in the Enterprise
Location: Blenheim Room - Palace Suite
Secondary topics:  AI in the Enterprise

What you'll learn

  • Gain insights into the state of the AI market—where organizations are today and where they are going
  • Explore AI roadmap and adoption strategies


Businesses across Europe are using AI as a key innovation accelerator for their digital business transformation efforts. Philip Carnelley shares IDC’s research into the AI market in Europe, including its 2018 survey of AI usage across hundreds of European organizations. Philip identifies and analyzes those organizations’ goals, drivers, barriers, and approaches and draws on this research to explain why organizations looking for sustainable and enterprisewide digital transformation must establish a new digital platform based on big data and cloud technologies, with an intelligent core. Join in to learn how to apply these lessons to your organization’s roadmap to AI-driven digital transformation.

Photo of Philip Carnelley

Philip Carnelley


Philip Carnelley is AVP for IDC’s European Software Group, where he leads IDC’s European research on enterprise applications and analytics, with a particular focus on big data and cognitive/AI software and solutions and their implications for digital business transformation. He heads IDC’s multidisciplinary European Cognitive/AI Research Practice, and he also oversees IDC’s European Software Tracker analyst team. He is also tasked with writing and presenting on broader enterprise software trends and the impact of emerging software technologies in the European region. Philip has over 20 years’ experience of working in the IT industry as an analyst, consultant, and applications developer in a variety of industries around Europe. He is a regular keynote speaker and panelist at industry events.

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