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Sep 4-5, 2018: Training
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Empathic design for AI: The future is feeling.

Danielle Krettek (Google)
2:35pm-3:15pm Thursday, September 6, 2018
AI Business Summit, Interacting with AI
Location: Continental 7-9
Secondary topics:  Interfaces and UX
Average rating: ****.
(4.80, 5 ratings)

Who is this presentation for?

  • Everyone will find value in this session.

What you'll learn

  • Learn how to design and build a product's EQ to match its IQ and apply the skills of emotional and social intelligence to assistant-, AI-, and ML-driven products
  • Understand the importance of the human experience of AI


We now live in the age of assistive and AI companions, where everything is coming alive. Everything has a brain, everything talks. . .and we respond to them as if they’re sentient beings, with many of the same feelings. It’s not our fault. 150,000 years of neurobiological human hardwiring tells us that a speaking thing isn’t an “it”; it’s alive and connecting with us. Simply put, we humans get the feels—and designing for this “invisible” layer of emotion and connection is critical to making things that “feel” like they are made to know us and grow with us.

The ways to design for this next wave of AI-first experiences are felt in the human places we already know best: film, art, music, and the science of relationship. Danielle Krettek tells the stories that show you how.

Photo of Danielle Krettek

Danielle Krettek


Danielle Krettek is the founder and principal of Google’s Empathy Lab. An award-winning creative force with work across design, technology, film, art, architecture, and social impact for Nike (W+K), Apple, and Google X, Danielle has brought vibrant humanity, beauty, and emotion to products for 18 years. In 2015, she launched Google’s Empathy Lab to design more emotionally attuned and human-kind experiences. She believes the future is feeling and leads Google AI’s design team with a mission to bring deep humanity to deep learning. Her personal sources of rocket fuel are modern art, film, neuroscience, indigenous medicine, and sixties culture. Naturally, her spirit animal is a cross between Stevie Nicks, Spike Jonze, and Oprah.