Schedule: Marketing sessions

Learn how to make the best use of location data for optimized SEO, social networking, and customized, highly granular advertising, and get a first-hand look at the technologies that make it possible.

Yerba Buena Salon 10-11
Please note: to attend, your registration must include Workshops.
This all-day boot camp returns to Where once again in 2012, focusing on the the future of marketing and the new technologies available to help take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful. Read more.
Yerba Buena Salon 1-3
Tyler Bell (Factual)
Interactions between people and their environs are increasingly recorded electronically. Mobile payments will contribute significantly to this trend, placing for the first time a commercial purchase history quite literally in one's hand. I discuss here how the data artifacts of a purchase – checkin, geolocation, and brand engagement – will be consumed by the next generation of geo applications. Read more.
Yerba Buena Salon 4-6
Ian White (Urban Mapping, Inc)
Average rating: *....
(1.00, 1 rating)
The confluence of social media; mobile computing; the democratization of data and technology; and government transparency leaves us in the midst of an information tsunami of sorts. Access to new streams of geographic data begs a number of important questions for government and business: how will we harness this data, organize it, and what is truly public versus private? Read more.
Yerba Buena Salon 9
Alistair Goodman (Placecast)
Every day, over 6million consumers can be found inside geofences, getting tailored offers from Starbucks, L’Oreal, Kmart, The North Face and other brands. Over 70% in these geofence mobile marketing programs visit retailers as a result, and as high as 65% make purchases. Get a crash course in what's working in the world's largest geofence mobile marketing programs. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at

Media Partner Opportunities

For media partnerships, contact mediapartners@

Press and Media

For media-related inquiries, contact Maureen Jennings at

Contact Us

View a complete list of Where Conference contacts